question five
question five: How did you attract/address your audience?
We attracted/ addressed our audience of 15-18 year old males by making our film a slasher. All of our earlier research such as IMDb and Rotten Tomatoes reviews let us know that there was a gap in the horror movie market for slasher films, yet some of the highest rated horrors were simultaneously slashers. This lead us to believe that if there is a gap in the market for slasher films at that our target audience wouldn't have seen one in a while. We used this information to produce an OTS that filled this gap and insured that our film would stand out amongst them. Bellow are the statistics for IMDb and Rotten Tomatoes