IMDb - audience research
- World War Z ($202M) - Zombie
- What Lies Beneath ($115M) - Paranormal
- Gremlins ($148M) - Monster
- Blair Witch Project ($141M) - Paranormal
- The Conjuring ($137M) - Paranormal
- The Ring ($129M) - Paranormal
- The Grudge ($110M) - Paranormal
- Paranormal Activity ($108M) - Paranormal
- Interview with the Vampire ($105M) - Vampire
- Paranormal Activity 3 ($104M) - Paranormal
- Scream ($103M) - Slasher
- Jaws 2 ($103M) - Shark
- Scream 2 ($101M) - Slasher
- Sleepy Hollow ($101M) - Paranormal
- The Others ($96.5M) - Paranormal
- The Haunting ($91.2M) - Paranormal
- Scary Movie 4 ($90.7M) - Spoof
- Scream 3 ($89.1M) - Slasher
- Saw II ($87M) - Torture
- The Amityville Horror ($86.4M) - Paranormal
- Aliens ($85.2M) - Alien
- Paranormal Activity 2 ($84.7M) - Paranormal
- Annabelle ($84.3M) - Paranormal
- Scooby-Doo 2: Monsters Unleashed ($84.2M) - Monster
- Insidious: Chapter 2 ($83.6M) - Paranormal
- Dracula ($82.5M) - Vampire
- Freddy vs. Jason ($82.2M) - Slasher
- Blade II ($81.6M) - Vampire
- Saw III ($80.2M) - Torture
- The Texas Chainsaw Massacre ($80.1M) - Slasher
Due to this list, we have decided to our film a slasher. This is because there are only a few slasher films in the top 30 so there is space in the market for one. The market is saturated with paranormal films so we decided not to make one of those.